Later Reporting API Overview

The Later Influence™ Reporting API provides programmatic access to campaign performance data, creator metrics, and social media analytics across your influencer marketing programs.

What does the API provide?

The Reporting API gives you access to:

• Campaign performance metrics - Engagement, impressions, reach, ROI, and cost analytics for your influencer campaigns
• Creator insights - Individual creator performance, audience reach, and engagement rates across social platforms
• Social platform breakdowns - Platform-specific metrics for Instagram, TikTok, YouTube, Facebook, and more
• Post-level data - Granular performance tracking for individual pieces of content
• Time-series analytics - Performance trends over time with configurable granularity (day, week, month, quarter, year)
• Paid media metrics - Track paid amplification spend, ROAS, and performance alongside organic content
• Conversion tracking - Monitor tracking links and affiliate link performance, sales, and commissions
• Flexible querying - Date range filtering (by performance date or post date), multi-instance access to aggregate data across multiple Later Influence instances, campaign and platform filtering, sorting, and cursor-based pagination
• Hierarchical data access - Query performance at instance level (aggregate across all campaigns), campaign level, social platform level, creator level, and post level

Next steps

• Getting Started - Obtain credentials and make your first API call
• Authentication - Learn about the token lifecycle
• Querying the API - Data hierarchy, filters, sorting, and cursor pagination
• API Reference - Explore all available endpoints and parameters

Support

• Help Center: help-influence.later.com
• Issues & access: see Errors & troubleshooting → Support