Reporting API

Overview

The Later Influence™ Reporting API provides programmatic access to campaign performance data, creator metrics, and social media analytics across your influencer marketing programs.

What does the API provide?

The Reporting API gives you access to:

  • Campaign performance metrics — Engagement, impressions, reach, ROI, and cost analytics for your influencer campaigns
  • Creator insights — Individual creator performance, audience reach, and engagement rates across social platforms
  • Social network breakdowns — Platform-specific metrics for Instagram, TikTok, YouTube, Facebook, and more
  • Post-level data — Granular performance tracking for individual pieces of content
  • Time-series analytics — Performance trends over time with configurable granularity (day, week, month, quarter, year)
  • Paid media metrics — Track paid amplification spend, ROAS, and performance alongside organic content
  • Conversion tracking — Monitor tracking links and affiliate link performance, sales, and commissions

Key features

Flexible querying

  • Date range filtering — Query data by performance date or post date
  • Multi-instance access — Aggregate data across multiple Later Influence instances
  • Campaign filtering — Narrow results to specific campaigns
  • Platform filtering — Filter by social network or content type (Reels, Stories, Shorts, etc.)
  • Sorting & pagination — Sort by any metric and paginate through large datasets

Comprehensive metrics

The API tracks both organic and paid metrics:

  • Engagement metrics: Likes, comments, shares, clicks, total engagements
  • Reach metrics: Impressions, reach, views
  • Cost metrics: CPE (cost per engagement), CPM (cost per mille)
  • ROI metrics: Estimated media value, content cost, return on investment
  • Conversion metrics: Tracking link clicks/conversions, affiliate sales/commissions

Hierarchical data access

Query performance at multiple levels:

  1. Instance level — Aggregate performance across all campaigns in an instance
  2. Campaign level — Campaign-specific metrics and metadata
  3. Social network level — Performance breakdowns by platform
  4. Creator level — Individual creator performance with profile information
  5. Post level — Granular metrics for each piece of content

Next steps

Next
Getting Started