TimeseriesMetricsDto

Total number of clicks on the content.

Total number of comments on the content. For Twitch streams, this represents chat messages.

Cost per engagement, calculated as the ratio of cost to total engagements. Exists in organic, paid, and blended (total) variants. A lower CPE indicates more cost-efficient content.

Cost per thousand impressions, calculated as (cost / impressions) × 1,000. Exists in organic, paid, and blended (total) variants. A lower CPM indicates more cost-efficient content in terms of reach/visibility.

Percentage of impressions that resulted in an engagement action. Calculated as (engagements / impressions) × 100. Exists in organic, paid, and blended (total) variants.

Total number of engagement actions on the content. Calculated as the sum of likes, comments, shares, clicks, and saves (where applicable). The paid engagement formula differs slightly by content type (e.g., TikTok excludes saves from paid engagements).

Estimated monetary value of organic engagement, calculated using industry benchmark rates. Calculated as the sum of value of likes, value of comments, value of impressions, and value of shares, using platform-specific benchmark multipliers. Also referred to as "estimated value generated" in some API responses.

Total number of times the content was displayed. The source of this metric varies by content type: for video content types like reels, it may represent video plays; for story and streaming content, it may represent views.

Total number of likes received on the content.

Number of unique accounts that saw the content organically. Never add this to "paidReach" — reach counts unique viewers and the two audiences overlap; request the blended "reach" instead.

Paid variant. Total number of comments on the content. For Twitch streams, this represents chat messages.

Paid variant. Percentage of impressions that resulted in an engagement action. Calculated as (engagements / impressions) × 100. Exists in organic, paid, and blended (total) variants.

Paid variant. Total number of engagement actions on the content. Calculated as the sum of likes, comments, shares, clicks, and saves (where applicable). The paid engagement formula differs slightly by content type (e.g., TikTok excludes saves from paid engagements).

Paid variant. Total number of times the content was displayed. The source of this metric varies by content type: for video content types like reels, it may represent video plays; for story and streaming content, it may represent views.

Paid variant. Total number of likes received on the content.

Paid variant. Number of unique accounts that saw the content. Reach counts unique viewers, so the organic and paid figures cannot be added together — anyone who saw the content both ways would be counted twice. Request the blended total directly instead of summing "organicReach" and "paidReach".

Paid variant. Total number of shares of the content. For Pinterest, this represents pin saves. For Twitter/X, this represents retweets.

Paid variant. Number of times the content was viewed. For Instagram content, this is the new "views" metric from the Instagram Graph API (replacing deprecated "impressions"). For TikTok and YouTube, views represent organic video views.

Total number of content pieces (posts) in the reporting scope. Exists in organic and paid variants.

Number of unique accounts that saw the content. Reach counts unique viewers, so the organic and paid figures cannot be added together — anyone who saw the content both ways would be counted twice. Request the blended total directly instead of summing "organicReach" and "paidReach".

Total number of shares of the content. For Pinterest, this represents pin saves. For Twitter/X, this represents retweets.

Number of times the content was viewed. For Instagram content, this is the new "views" metric from the Instagram Graph API (replacing deprecated "impressions"). For TikTok and YouTube, views represent organic video views.